As we talked, it became crystal clear to me why Erin’s been so successful with RedStamp.com. Not only is she a whiz-bang marketer, but her business is built upon a deep passion and sense of purpose: cultivating thoughtfulness. Erin adores thoughtful gestures – creating them, receiving them, seeing the impact of them. She’s serious about making the world a kinder, gentler place – one beautiful sheet of stationery at a time. By building a business around that core value – thoughtfulness – her work is an extension of her best, most authentic self.
Ever thought about how you would sum up your deepest passions and talents – in just a couple words? It forces you to get really specific about what matters to you. After doing an exercise on this with my intention circle (a group of women I meet with monthly), I landed on these two words: illuminating magic. Yep, I feel most passionate and joyful when I’m shedding light on the little miracles in each day – in my writing, in my speaking, in my art, in my parenting.







